What Matters Now

I’m hoping you’re already familiar with Seth Godin; in my opinion, one of the most brilliant communicators on the Web.

I’m reading through his latest ebook, and let me just say — I’m not even finished with the thing yet, and here I am recommending it to you.

It’s that good.

“Everything I know about business, I learned from poker…”

What Matters Now amounts to a rich collection of bite-sized ‘thought grenades’ from a body of well-respected people, each of whom have contributed a paragraph, a page, a picture, a diagram, or some other element, to complete the book.

In Seth’s own words:

“Here are more than seventy big thinkers, each sharing an idea for you to think about as we head into the new year…

Here’s the deal: it’s free.”

My favorite excerpt so far? Zappos CEO, Tony Hsieh who, after opening with, “Business is a game. Everything I know about business, I learned from poker…,” writes:

• The guy who wins the most hands is not the guy who makes the most money in the long run.
• The guy who never loses a hand is not the guy who makes the most money in the long run.
• Go for positive expected value, not what’s least risky.
• You will win or lose individual hands, but it’s what happens in the long term that matters.

Hope you like it, too. You can get it here: What Matters Now.

*goes back to reading*

~ ST